ZX Ventures Limited
Address: Fetter Lane, EC4A 1EN
What personal information do we collect?
We collect the information that you give us when you contact us by email or social media, when you use our website or you register on the App (if available in your country), when you connect your machine to the App and when you subscribe to our newsletter.
How do we use your personal information?
We use it for different purposes:
to respond to your queries and requests;
to send you marketing materials;
to analyze and improve our site, our PerfectDraft App and our business.
If you want to learn more about the purposes and lawful basis for processing your data, click here.
How do we share your personal data?
We do share your data with:
Our affiliates, the AB InBev family of companies, since ZX is part of AB InBev Group;
Our service providers that help us run our business and improve our services and your customer experience, including matters such IT hosting.
Other parties when required by law to protect the rights, property, or safety of ZX, its
customers, visitors to this website and/or the public.
Other parties in connection with corporate transactions such as a mergers, acquisitions, sale
of assets, or any other transaction that results in a change in control or ownership of ZX,
in whole or in part.
You can find more here.
How do we protect your data?
We adopt technical and organizational measures to protect your data as comprehensively as possible,
including encryption. You can find more here
What information do we collect?
We collect contact information For example, if you sign up for our newsletter, create an account, place an order, or enter a promotion, maybe asked to provide your name, address, email, online identifier, username, cell phone number, and/or date of birth.
We collect demographic information We may collect information like your gender and age.
We collect usage information We may collect usage information related to your PerfectDraft machine, including times of operation, types and volume of beer selected, and temperatures used. When you access our websites, we may collect information about the browser you are using.. If you are using the mobile app, we may collect location information with the exclusion of live updates. We may also collect device and network information, including network name, signal strength, network access credentials, IP address and device identifiers.
We collect certain information on purchases, preferences, and interests. We may collect information on your purchases on our website or App (if this functionality is available in your country) preferences, and interests.
How do we collect your information
Information you give us when you enter your email on certain pages on the site to subscribe to our newsletter, when you register on our website and/or our App (if available in your country) or when you contact us by email.
Information we receive from other sources, such as from our affiliates and from partners we jointly offer services with, about your interactions with them. This may include your name, geographic location, age, shopping habits, in each case as permitted by law. We rely on the lawful basis for processing (which could be the consent you give to third parties) prior to us receiving that information for processing. Refer to the third party privacy statements of each of the websites you interact with for further details of that party’s processing.
Information you give us and/or we collect through the App, about the use of your PerfectDraft machine. This may include your geographic location, User ID and Device ID, usage data regarding your interaction with the machine, such as the beer brand(s) you use in combination with the machine, the volume of beer in the keg, the real-time temperature of the keg inside the PerfectDraft machine. It may also include crash data and other diagnostic data from your PerfectDraft machine.
How do we use your personal information (and what are the lawful bases for these uses)?
When you give us your express consent to:
- send our latest announcements or send you emails or App notifications with information
about our products that we believe may be of interest to you
- place cookies and using similar technologies on our websites to make sure you have a
great, customized experience using our services.
To fulfil a contract or take steps linked to a contract to:
provide customer service and support, including with regard to the PerfectDraft
machine in case of troubleshooting, and respond to your queries and requests.
As required to conduct our business and pursue our legitimate
interests, in particular to:
help us diagnose problems with our server or other technical issues relating to the
performance of the website and/or the App.
analyze, manage and improve the website and/or the App.
improve your experience with the PerfectDraft machine.
If we merge with or are acquired by another company, sell a venture, or if all or a
substantial portion of our assets are acquired by another company, your information
will likely be disclosed to our advisers and any other prospective purchaser's
advisers and will be one of the assets that is transferred to the new owner.
For legal reasons to:
protect, enforce, prevent frauds or defend the legal rights, privacy, safety, or
property of the website and services, our employees, or other users and to comply
with applicable law.
How long do we keep your personal information for?
We will only retain your personal information for as long as we need it for the purpose it is being
processed for. We will actively review the personal data we hold and delete it securely, or in some
cases anonymize it, when there is no longer a legal, business or consumer need for it to be
Who do we share your information with?
For the purposes identified above, we may share your personal information with the following
categories of recipients:
ZX affiliates, parent companies or parent companies' affiliates are all the
companies that are part of ZX family of companies and AB InBev family of companies
Other parties when required by law to protect the rights, property, or
safety of ZX, its customers, visitors to this website and/or the public.
Other parties in connection with corporate transactions such as a mergers,
acquisitions, sale of assets, or any other transaction that results in a change in control
or ownership of ZX, in whole or in part.
You can rest assured that we’ll only disclose your information for the specific purposes mentioned in 2 and that your data security is being taken care of. These
third parties are bound to process your personal data only on our strict instructions and when they
can offer adequate technical and organizational measures to protect it.
We may also disclose your personal information as necessary to protect the security and integrity of
our site and of our PerfectDraft App according with the law, in the event that we sell or transfer
all or a portion of our business or assets to a third party, or as required or authorized by law.
In addition to the sharing described in this Notice, we may share information about you with third
parties whenever you consent to or direct such sharing. For example, if you voluntarily disclose or
post information to a community forum, such information will be published to the community and may
be published more widely by a member of the community or the nature of the forum.
Do we transfer your personal information across national borders?
How do we keep your personal information secure
We adopt technical and organizational measures to protect your data as comprehensively as possible.
In addition to the commitment of our employees to secrecy and a careful selection and monitoring of
our service providers, who are bound to comply with high security standards for the protection of
your personal data, we also secure our operating environment adequately.
To protect your data against unwanted access, we use data encryption. Data collected from this site
will be passed between your computer and our server and vice versa via the internet using 256-Bit
TLS (Transport Layer Security) encryption. We will not use encryption though if you exchange only
generally available information with us. In order to secure the transmission of sensitive bank and
credit card details and to protect data from abusive use we utilize in transit encryption (SSL,
Secure Socket Layer). Data stored in our database is also encrypted using 256-Bit AES encryption.
However, the Internet is never 100% secure and we cannot guarantee that information during
transmission or while stored on our systems or otherwise in our care will be absolutely safe from
intrusion by others. When you click a link to a third-party site, you will be leaving our site and
we don’t control or endorse what is on third-party sites
Your rights (and how to exercise them!)
As a much loved user of our site and/or our App, you can exercise your rights in accordance with your
local law and request details of personal information which we hold about you as well as the purpose
of its processing (you can check in 2 the lawful basis we rely on to
process your information). You may as well seek to update, delete, or object to this processing if
If you are seeking to exercise any of your statutory rights or if you have any comments, queries, or
complaints about our collection or use your personal information please click here.
If you are a California resident, click here
Your request will be investigated by our Data Protection Officer. A response to your request will be
provided in writing as soon as possible, always within the statutory period to respond. We expect
that our procedures will deal fairly and promptly with your request. However, if you remain
dissatisfied, you have the right to lodge a complaint with your local data protection authority.
If you no longer want to receive marketing information from us, simply follow the ‘unsubscribe’ link
in the e-mail we send to you. Have in mind that even if you opt out we may still continue to send
you information that relates to any account or business relationship you may still have with us
(i.e. a request you have made about an order or delivery).
California Privacy Rights and Supplemental California Privacy Notice
If you're a California resident, this section provides additional details of the personal information
we collect about you and the rights you have.
For more details about the personal information, we have collected over the last 12 months, including
the categories of sources, please see section 1. We collect this
information for the purposes described in section 2. As described above in
section 4 we also share and/or disclose your personal information as
For business purposes: we may share the following categories of your personal information
with service providers, third parties, business partners, public or government (including
enforcement) authorities, creditors, and successors for our business purposes: identifiers,
information capable of being associated with you, information about products and services,
internet or other electronic activity information (as described above), information related
to job applicants (if submitted), and inferences drawn from information about you. As
described above, examples of business purposes include performing transactions, registering
accounts, managing our relationship with you, and monitoring for security threats and fraud.
For commercial or other purposes: we may share the following categories of your personal
information with third parties, business partners, and affiliates in a manner that
constitutes a ‘sale’ under California law: identifiers, information capable of being
associated with you, information about products and services, internet or other electronic
activity information (as described above), information related to job applicants (if
submitted), and inferences drawn from information about you. This information may be shared
for the following purposes: personalization, analytics, marketing and retargeting.
As a California resident, you have the right to: (i) request access to your personal information;
(ii) request deletion of your personal information; (iii) request information about the personal
information about you that we have ‘sold’ (as such term is defined under California law) to third
parties within the past 12 months; and (iv) opt-out of the 'sale' of your personal information. If
you wish to request the exercise of any of these rights, please see the below options:
'Sales' in the context of cookies – To opt-out of the 'sale' of your personal information in
the context of cookies, pixels, tags, and similar technology, which we use for
personalization, analytics, marketing, retargeting and sales purposes as described in
cookies you would like to reject.
Please note that opting out of sales in the context of cookies will not stop us from presenting all
advertisements to you on our online services. We may still present contextual or other
advertisements to you that do not rely on ‘sales’ to our advertising partners.
From time to time, we may offer certain mobile applications, including iOS applications ("Apps"), for
download. We will use commercially reasonable efforts, given the limitations imposed upon us by third party
providers such as Apple Inc. and Google Inc., to clearly disclose what, if any information is collected by
the particular app, how it is used, and with whom it is shared. Please note, certain practices are outside
of our control, for example, tracking by Google, Inc., Apple, Inc., or your third- party telecommunications
carrier. WE are not responsible for the actions of such third parties. You should always read and understand
the policies of any third- party provider, such as Google with respect to Android apps and Apple with
respect to IOS apps, and your wireless carrier, before making any purchase or downloading any app.
Thank you for visiting our site.
© 2021 ZX Ventures Limited.